Imagine walking into your local supermarket and seeing all the big-brand packaging you’re used to. You know the look. You know the taste. You’re not interested.
You’re browsing the shelves, when suddenly you see a different, a new product. You don’t know the brand or the maker. You’re curious. The packaging is gorgeous. Minimalistic, uncluttered design. A delicate font. A well-crafted, colourful pattern adorns the packaging. You pick up the product. Somehow it feels different. Probably recyclable cardboard. Thick paper. A rough, yet organic surface feel. The product just stands out. You want it. It is just beautiful. It feels good in your hands. It seems handmade. And it has a magic effect:
It looks like wrapped in giftpaper!
You seem to trust the manufacturers a little bit, because they cared about making their product extra beautiful – for you.
CLOUDSOAP – Source
Beautiful patterns on packaging are nothing new, yet they are experiencing a renaissance.
Although for decades patterns have enlivened soap, milk, spirits, hand cream, pomade or chocolate packaging, with the advent of the internet and the recent surge by consumers towards hand-crafted products, slow food, slow clothing, slow everything, small and individualistic businesses are gaining a quiet upper hand in a market that has long been dominated by lifeless multinational corporations and unattractive packaging.
AMOUR & CACAO – Source
Today, we want to buy products that align with our lifestyle. We love products that tell a story. We want to see behind the scenes. We want to know who we buy our products from. And packaging is our first point of contact with the manufacturer. When it speaks to us, we feel good.
And when we feel good,
we like to buy things.
NADA NOODLES – Source
Mønster Patterns is all about timeless aesthetics. We just love beautiful design full of life and expression – design that tells a story and makes you feel good. We want people like you to add a magic spark on your own products, which you made with love and care.
Look at these highly inspiring packaging designs. Aren’t they gorgeous? Wouldn’t you want to buy them?
MAST CHOCOLATE – Source
MILKÖ – Source
NICHE TEA – Source
OLIVER BONAS Cosmetics – Source
SILENT POOL GIN – Source
SOUL SPICES – Source
Do you like our selection? Are you feeling inspired?
Then start using our patterns for your product packagings – it is super easy with Mønster Patterns!
Text: Sean Black
Mmmmh. Pattern Love.
Without it, many of the goods manufactured or grown would be damaged or spoiled before they reached the shops. In less developed countries without the sophisticated distribution and packaging systems that we have in the UK, as much as 50% of food never reaches consumers.
Some goods (such as fruit and vegetables) do not need any protection for shoppers to carry them home – but none could be transported from producer to shop without packaging. Packaging involves a multi-stage process for getting goods from production to consumption. It includes primary or sales packaging (what we take home), secondary packaging (boxes, trays and film wrap that group the items together) and transport packaging (cartons, larger containers and pallets that allow the grouped items to be loaded onto lorries). The packaging for all three stages is chosen in combination to provide the right level of protection to keep damage and wastage to a minimum. Thank you for your article, great and informative for Us your Audience.
Thank you very much for this very informative insight! You’re right, packaging is so much needed and not only used just for the single packed items. Glad you stumbled on our article. 🙂