Imagine walking into your local supermarket and seeing all the big-brand packaging you’re used to. You know the look. You know the taste. You’re not interested.
You’re browsing the shelves, when suddenly you see a different, a new product. You don’t know the brand or the maker. You’re curious. The packaging is gorgeous. Minimalistic, uncluttered design. A delicate font. A well-crafted, colourful pattern adorns the packaging. You pick up the product. Somehow it feels different. Probably recyclable cardboard. Thick paper. A rough, yet organic surface feel. The product just stands out. You want it. It is just beautiful. It feels good in your hands. It seems handmade. And it has a magic effect:
It looks like wrapped in giftpaper!
You seem to trust the manufacturers a little bit, because they cared about making their product extra beautiful – for you.
Beautiful patterns on packaging are nothing new, yet they are experiencing a renaissance.
Although for decades patterns have enlivened soap, milk, spirits, hand cream, pomade or chocolate packaging, with the advent of the internet and the recent surge by consumers towards hand-crafted products, slow food, slow clothing, slow everything, small and individualistic businesses are gaining a quiet upper hand in a market that has long been dominated by lifeless multinational corporations and unattractive packaging.
Today, we want to buy products that align with our lifestyle. We love products that tell a story. We want to see behind the scenes. We want to know who we buy our products from. And packaging is our first point of contact with the manufacturer. When it speaks to us, we feel good.
And when we feel good,
we like to buy things.
Mønster Patterns is all about timeless aesthetics. We just love beautiful design full of life and expression – design that tells a story and makes you feel good. We want people like you to add a magic spark on your own products, which you made with love and care.
Look at these highly inspiring packaging designs. Aren’t they gorgeous? Wouldn’t you want to buy them?
Do you like our selection? Are you feeling inspired?
Then start using our patterns for your product packagings – it is super easy with Mønster Patterns!
Text: Sean Black